The secret is out, and it’s well worth sharing. In just six years, MNGI Digestive Health has gone from an under-the-radar care specialist to a recognized and rapidly growing consumer brand. In lockstep with Level Mpls, they’ve established credibility and accessibility as the go-to digestive care experts. By steadily building strong brand loyalty, MNGI has grown its consumer base and care-giving capabilities, expanding to 14 locations.
Well positioned in the Twin Cities healthcare landscape, MNGI is now a familiar household name, providing comprehensive care for everything from heartburn to hemorrhoids and everything in between. Level Mpls strengthened the care provider’s transition to a first-choice consumer brand by turbocharging MNGI’s annual, integrated, multi-media advertising campaign with high-impact local media content partnerships.
2023 HIGHLIGHTS
24.5M+
Impressions
148,693
CTR of 0.61%
290,910
View throughs
1,522
Leads per month
We partnered with MNGI to build a brand identity and expand their footprint across the Twin Cities as a trusted digestive care provider committed to preventing cancer and saving lives.
The customized approach involved enlisting recognizable local TV and radio station personalities to engage loyal viewers and listeners. MNGI Monday and MNGI Minute-branded messaging offered tips for better digestive health, highlighted colon cancer prevention, and served up easily digestible digestive care sound bites. A reassuring mix of MNGI specialists and popular media names helped increase preference for the brand that’s comfortable talking about the uncomfortable.
