North Dakota’s children represent the hopes and dreams for a better future. That’s why the state provides resources that help eligible parents seeking affordable child care assistance. Educating people about the program’s ease and accessibility is part of an ongoing effort to promote the health and well-being of the entire state. When children thrive, their parents thrive, which helps communities—and the whole state—thrive and grow.

To raise awareness of the child care assistance program, the state’s marketing team encouraged people to join other families in saving on child care costs. Another critical point the team wanted to make was that the state’s child care assistance, in turn, also benefits child care providers. It was also essential to speak thoughtfully about the funding and resources to normalize and reduce the stigma of needing help with child care expenses.