CIRIUM GLOBAL SUMMIT - Level Minneapolis

SELLING THE VISION TO THE SALES FORCE.

Over the past few years, six strong and well-known data and analytics brands have gradually come together to live within the larger LexisNexis Risk Solutions brand landscape. For the first time, the brand sales teams for these six entities gathered in one place for a three-day sales conference. The goal was to unify and empower the teams to think bigger and see their combined knowledge and capabilities as exponentially powerful.

The event needed an inspiring theme to create relevance at every touch point throughout the conference journey within the event space. From the attendees’ arrival to their departure, the goal was to generate excitement and unify the 500-strong sales force around an empowering idea that celebrates the strength of six brands together.

CAMPAIGN OBJECTIVES

Rally Salesforce Teams

Unify Six Divisions Into One

Embrace Future Vision Together

Our branded messaging served as a rallying cry to inspire, empower, and unify separate organizational divisions so that everyone joined as one — moving forward as one company with one shared vision.

BUILDING EVENT MESSAGING THAT BUILDS EXCITEMENT.

We created a simple but bold overarching theme for the three-day corporate event to rally the sales force: Incredible As One. Unstoppable Together. It captured the spirit of embracing individual strengths while celebrating the power of many. Then, agency designers built the various event materials with a consistent branded look and feel, meticulously sizing the elements to suit multiple locations throughout the event space. The sales conference theme appeared on everything from event venue signage to seating charts to lanyards.