It’s common knowledge that North Dakota is an agricultural state. What isn’t as well known is that a surprising variety of specialty crops grow there, from fruits and vegetables to herbs and spices. The state’s Department of Agriculture came to us with a multipronged plan to promote its specialty crops, the producers who grow them, and the farmers markets that sell them. The goal: support the state’s agriculture economy to help boost North Dakotans’ overall prosperity and well-being. 

Creating awareness of North Dakota’s specialty crops was crucial for the project’s success. The effort also had to show people how to prepare the crops using easy-to-follow recipes that sparked the imagination and activated the taste buds. We partnered with the Department’s marketing team to create a series of broadcast-quality, sharable webisode videos for digital, social, and streaming.