A NEW URGENT CARE EXPERIENCE FOR THE MODERN WORLD.

See how we branded a better model of urgent care.

To meet the needs of today’s highly mobile, busy families, Oklahoma’s INTEGRIS Health embraced a new tech-centric approach to urgent care that combines personalized attention with exceptional convenience and care.

They turned to us to help them brand this high-touch concierge service care model and take it to market quickly.

Every parent knows that, without warning, unexpected things happen that require immediate care. We played on this universal truth with imagery showing minor mishaps and sudden onset health issues.

The new brand’s launch campaign showcased AllSet as the unexpectedly better urgent care solution with the reassuring theme: You’re Good To Go.

We embraced the challenge of capturing the AllSet concierge experience while the clinics were still under construction. Inspired by clinic layout plans and working closely with our resourceful production crew, we re-created the AllSet concierge experience within a realistic AllSet clinic setting for the TV and web video shoot, complete with our new brand signage and interior design elements

The initial launch spot had been in market for a while, and it was time for a refresh. Staying true to the idea of expecting the unexpected, Level created a new spot about a young daughter whose skateboard jump suddenly goes awry. The latest execution helped underscore the urgent care’s new orthopedic services for minor, non-life-threatening injuries.

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